A client said to me last week that if I was so against startups raising capital from investors, why did I always blog and tweet about pitching investors. Fair point, made in response to my attempt to encourage him to bootstrap rather than pursue Angel Funding.
The current bubbling market and spate of tech IPO’s seems to have increased the desirability of getting funded by Angel Investors or Venture Capitalists. While investor funding may be the right option for some startups, these instances are by far the minority of cases.
Why You Don’t Want Investment
There are several compelling reasons not to seek investment from Angel’s and VC’s:
1. You lose control of your startups destiny. This is your life and your startup. While you should welcome the advice of seasoned investors, you always want to retain the option of rejecting it.
2. Fundraising is time and energy consuming and often demoralizing. No matter how good your business or investor pitch, securing investment takes months, sometimes years. For the vast majority, they will be unsuccessful. No matter how determined an entrepreneur you are, frequent rejections are demoralizing. Far better to spend that time and energy growing your startup.
3. Far better to receive 100% of the profits. The old adage that 50% of something is better than 100% of nothing only holds true if it is impossible to launch and grow without investment. Investment taken when it isn’t really needed, is simply a short term booster that is ultimately replaced by long term pain.
A Better Well-Trodden Path to Success
There are many startups all over the world who have successfully bootstrapped their way to millions. As you may have seen this week, the team at CSN Stores bootstrapped their way to $380 million in sales in 2010, before deciding to take $165 million in Venture Capital.
37 Signals have an inspirational series on their website ‘Bootstrapped, Profitable and Proud’ which profiles companies that 1) have $1MM+ in revenues, 2) didn’t take VC, and 3) are profitable.
And lastly, Dileep Rao, in ‘Bootstrap to Billions’ documents in some detail the journeys of entrepreneurs who have built their goliath companies from scratch.
Embed Bootstrapping in Your DNA
For bootstrapping to have any meaningful impact, entrepreneurs must adopt and implement bootstrapping tactics and strategies across the whole of their business. Bootstrapping will not work where only one or two strategies are employed on an ad hoc basis. Startups who have bootstrapped their way to millions or even billions, regard their bootstrap plan with the same importance as their business plan. Without a proper bootstrap plan that you execute, your business plan may end simply end up as a record of your aspirations.