Don’t start to pitch Venture Capitalists until you’ve tested their likely level of interest in your startup. This means making the effort and spending the time to build relationships with potential VC’s before you ask for money. And for those thinking that connecting with VC’s is ‘easier said than done’, sure it isn’t easy. But […]
Tag Archives | VC
The reason traction is so important to investors, is because it typically demonstrates a shift from an idea to something that is on the path to being a profit making business. Traction is progress or momentum. One Venture Capitalist described it to me as being as one ‘measurement of risk’. More traction can equal less risk.