Tag Archives | raise capital

How to Demonstrate Traction in Your Investor Pitch (and Why You Need it)

The reason traction is so important to investors, is because it typically demonstrates a shift from an idea to something that is on the path to being a profit making business. Traction is progress or momentum. One Venture Capitalist described it to me as being as one ‘measurement of risk’. More traction can equal less risk.

Continue Reading