Tag Archives | investor

How to Create a Brutally Simple Pitch

As communication channels increase along with the speed of doing business, the ability to pitch your startup in one sentence, becomes critical.

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6 Ways to Build Trust with US-Based Investors

Today’s guest post is by Eyal Bino, Founder CEO of the World Wide Investor Network. If you are a founder of an innovative technology startup from outside the US, you know exactly what I’m talking about. The geographic distance, the difference in the business culture, the contacts (or lack of them), the cost, the time […]

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Why ‘No Pain No Gain’ Rules When it Comes to Product Success

Most entrepreneurs know that one of the critical keys to product success, is ensuring they are solving their customer’s pain. Unless you are launching a truly disruptive product, where people are not aware they have a ‘problem’, targeting pain is the route to startup pleasure. For various reasons, however, many entrepreneurs fail to discharge the […]

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How to Demonstrate Traction in Your Investor Pitch (and Why You Need it)

The reason traction is so important to investors, is because it typically demonstrates a shift from an idea to something that is on the path to being a profit making business. Traction is progress or momentum. One Venture Capitalist described it to me as being as one ‘measurement of risk’. More traction can equal less risk.

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