Tag Archives | investor pitch

Pre-Funding Tactics – The Art of Pitching Without Pitching

Don’t start to pitch Venture Capitalists until you’ve tested their likely level of interest in your startup.  This means making the effort and spending the time to build relationships with potential VC’s before you ask for money. And for those thinking that connecting with VC’s is ‘easier said than done’, sure it isn’t easy. But […]

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Pitching and Why You Must Stop Your Audience from Thinking

Research has consistently proven that people make decisions on emotion and then justify them with fact. Although we may like to think of ourselves, first and foremost, as rational, cognitive human beings, the reserach data says otherwise. We’re not Rational This fact of life applies equally to everyone, including lawyers, investors, and executives. The primacy […]

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Pitch Decks and Executive Summaries: Why Less is Always More

Most investors don’t read lengthy business plans. When they receive them they file them in the trash. They are time crunched, overrun with pitches and often have short attention spans. So delivering your message and information in a concise and attention grabbing way, is critical. This means your pitch arsenal should typically comprise of a […]

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Why Your Pitch Must Engage Your Audience’s Emotions

Entrepreneurs are frequently told that their sales or investor pitches must create emotional impact in order to succeed. This can be achieved through various techniques including the use of stories or powerful imagery in pitch decks. But less forthcoming is the ‘why’. Why should an entrepreneur need to rely on emotional engagement, if they have […]

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Working Out How Much to Raise Before You Pitch Investors

One of the most common areas of uncertainty we see with entrepreneurs pitching investors, is how much they should ask for. Entrepreneurs justifiably worry that if they ask for too little they will be back looking for more 5 minutes later and if they ask for too much, they may end up scaring away investors […]

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Startups: Building, Pitching, Buyers and Fear

Steve Blank has consistently preached the importance of getting out of the building and Eric Ries, of the Lean Startup, movement stresses the need for ‘validated learning’. YET time and time again, entrepreneurs pitch and launch without even having spoken to a potential customer, let alone getting confirmation that they will actually PAY for your product if you build it.

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10 Pitch Deck Principles (or How to Blow them Away With Your Deck)

Most pitch decks are disasters. They are confusing, boring, uninspiring, and misused. The worst thing is that it isn’t a secret. Death by PowerPoint is a syndrome as well-known as many a medical condition.

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The Most Important Key to Delivering a Killer Pitch

Despite these truths, most sales and investor pitch preparation takes place at the eleventh hour, amid constant distraction and noise with minimal, if any, rehearsal. Small wonder that most pitches are weak and ineffective and consequently fail.

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The Problem With Pitches

Most sales and investor pitches are dull, uninspiring and lose their audiences attention within the first few minutes. If the audience doesn’t suffer ‘death by PowerPoint’, they are ‘murdered by monotony’ at the hands of a dull, lifeless speaker, who inflicts upon them a steady stream of facts and figures, encouraging a search for distractions. […]

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The Investor Pitch: Balancing Optimism and Risk

Optimism is a quality that is present in every successful entrepreneur. Without optimism, entrepreneurs would not take the huge risks they do, to bring their dreams to life. Without optimism, entrepreneurs would find it impossible to raise funding from Angel Investors and Venture Capitalists. it is optimism and iron clad self-belief that enables entrepreneurs to cope with frequent rejection […]

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