Much is made of the importance of entrepreneurs having the right skills in order to launch and lead a startup. But of equal if not greater importance, is the need for the entrepreneur to have the right ‘attitude’ or ‘psychology’. Successfully launching a startup in today’s tough economic climate is an extremely challenging and stressful […]
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The reason traction is so important to investors, is because it typically demonstrates a shift from an idea to something that is on the path to being a profit making business. Traction is progress or momentum. One Venture Capitalist described it to me as being as one ‘measurement of risk’. More traction can equal less risk.
Increasingly entrepreneurs are using ‘video pitches’ as a way of trying to increase the impact of their investor pitch. At the same time Angel Investors and Venture Capitalists are encouraging startups to ‘virtual pitch’ them. In our new world of e and virtual communications this is a logical step that brings clear advantages. Studies have […]
There used to be a time, not so long ago, when an entrepreneur could secure funding on the basis of an investor presentation that focused on what would be achieved, rather than what had been achieved. Times have changed and investors are far more risk averse and skeptical. This means investor pitches must be refocused to include […]