How Social Media Destroys an Entrepreneur’s Ability to Succeed

Others inspire us, information feeds us, practice improves our performance, but we need quiet time to figure things out, to emerge with new discoveries, to unearth original answers.”

—Ester Buchholz, Psychoanalyst and Clinical Psychologist

Focus and clarity are the foods of successful execution and creativity. Unfortunately, the fast paced, chaotic, information environment that entrepreneurs work in, means that true focus for a meaningful length of time, rarely occurs.

Producing a pitch that excites and inspires, innovating a product or coming up with solutions to new and unexpected problems are creative processes. Creativity needs peace and quiet to flourish.

The Same Impact as Two Joints of Marijuana

Research confirms that a steady stream of incoming information is one of the best ways to destroy creative thought and clarity. A study commissioned by Hewlett-Packard found that frequent use of e-mails and text messages has a detrimental effect on the brain and noticeable drop in IQ, equivalent to smoking two joints of marijuana.

Uninterrupted thought is a precondition that necessitates time away from the laptop, smartphone, office, or other distractions. Unfortunately, along with not taking the time to necessary to prepare a spellbinding pitch, people rarely allow themselves the necessary space, peace, and quiet.

Our increasing obsession with being always available and connected comes at the high price of creativity and clarity. This obsession also impacts the attention given by those entrepreneurs are pitching or selling to. Entrepreneurs who have pitched a group of investors will frequently report that one or more of their audience spent much of the meeting using their smartphones.

The Enemy of Execution and Strategy

Reading and responding to Tweets, Friend Requests and Inmails puts us in a reactive state which is not conducive to a proactive execution mindset. It is also impossible to achieve the clarity of mind necessary to effectively strategize and plan.

The solution is simple. When you need to focus, find a place that you cannot be disturbed or distracted. Turn all phones off, close down your e-mail and switch off your pc. Ideally be somewhere peaceful, away from your office or work space so that the residue or reminder of noise and distraction does not impinge on your creativity. Then begin.

Martin is the author of ‘Here’s the Pitch‘ .

Bookmark and Share

About Martin Soorjoo

Martin Soorjoo is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

, ,