Four Rules For Powering Up Your Video / Virtual Investor Pitch

Increasingly entrepreneurs are using ‘video pitches’ as a way of trying to increase the impact of their investor pitch. At the same time Angel Investors and Venture Capitalists are encouraging startups to ‘virtual pitch’ them.

In our new world of e and virtual communications this is a logical step that brings clear advantages. Studies have consistently shown that the combination of visual and audio is far more effective for conveying your message clearly and with greater impact. Traditionally this has been achieved by a person presenting live with the aid of a PowerPoint Keynoe presentation.

In the context of raising business funding from investors, the ability to pitch via video or virtually saves the entrepreneur time and money, without substantially reducing the positive  impact that can be experienced during a well-executed ‘in person’ investor pitch. For pre-recorded video pitches you have the additional benefit of being able to edit and re-record until your pitch is perfect.

However, as some investors (e.g. Brad Feld) have noted, entrepreneurs are failing to maximize the benefits from these new pitch mediums. More than half of the video pitches we review simply consist of the founder talking into the camera.  This is a waste of an opportunity and can be counterproductive in terms of your investor pitch.

If you are going to send a pitch via video, the following simple rules can make the difference between securing a meeting and getting funded or ending up in the deleted items box:

1. Check that your investor is open to receiving video pitches. The vast majority of investors still prefer a deck and / or executive summary (one pager).

2. Include screenshots and, if possible, a demo.

3. Make sure you come across with ‘measured’ energy and positivity. Far too many video pitches are monotone monologues.

4. Review, edit and re-record until you get it right. And don’t just rely on your own opinion. Bring in a trusted third party and seek their opinion.

Video and virtual investor pitches may be the norm in the not too distant future.

Make sure you maximize the benefits and deliver an Oscar winning performance on film.

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About Martin Soorjoo

Martin Soorjoo is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

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