About Martin Soorjoo

Martin Soorjoo is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

Author Archive | Martin Soorjoo

Why You Must Know Your TAM When Raising Startup Funding

One of the most common mistakes entrepreneurs make when trying to raise business funding from Angel Investors and Venture Capitalists, is to talk in terms of ‘market size’ rather than Total Addressable Market (TAM). Get this wrong and a potential investor may conclude that either you are trying to mislead them by suggesting your revenue […]

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Why ‘How’ is Critical to Your Investor Pitch

An entrepreneur’s investor presentation documents and pitch will typically focus on the product or service, numbers, competition, sales strategy and team. What is often missing, however, is ‘how’ key stages and milestones will be achieved. In other words ‘how’ the entrepreneur and his team will execute. An entrepreneur can have an exciting idea with significant revenue […]

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The Investor Pitch: Optimism and Dealing With Risk

Optimism is a quality that is present in almost every successful entrepreneur. Without optimism, entrepreneurs would not take the huge risks they do to bring their dreams to life. Without optimism, entrepreneurs would find it impossible to raise funding from Angel Investors and Venture Capitalists. After all, what investor would want to back an entrepreneur […]

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Make it Easy For an Angel Investor to Fund You

I was talking with an experienced Angel Investor recently who tends to mostly invest in tech startups. He had invested in a Silicon Valley startup (B), 2 years ago and was beaming at the fact that it was clear to him that the startup was finally on the verge of generating some ‘serious revenues’. What […]

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Why Your Investor Pitch Must Focus on the Past and the Future

There used to be a time, not so long ago, when an entrepreneur could secure funding on the basis of an investor presentation that focused on what would be achieved, rather than what had been achieved. Times have changed and investors are far more risk averse and skeptical. This means investor pitches must be refocused to include […]

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Why Substance + Form = A Winning Investor Pitch

It is often said that ‘it’s not what you say but how you say it that matters’. When it comes to investor presentation documents, substance will always triumph over style. If, however, your documents are unprofessional or unclear you run a very real risk of not getting funded. An investor may pass on the opportunity […]

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The Different Objectives of an Executive Summary and Pitch Deck

A common area of confusion on the part of entrepreneurs seeking to raise capital is the different objectives of an Executive Summary and an Investor Deck (usually a PowerPoint). Typically an Executive Summary will be sent to an investor before any meeting. The  objective is to engage the investor and often to secure the first […]

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