About Martin Soorjoo

Martin Soorjoo is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

Author Archive | Martin Soorjoo

Pre-Funding Tactics – The Art of Pitching Without Pitching

Don’t start to pitch Venture Capitalists until you’ve tested their likely level of interest in your startup.  This means making the effort and spending the time to build relationships with potential VC’s before you ask for money. And for those thinking that connecting with VC’s is ‘easier said than done’, sure it isn’t easy. But […]

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Pitching and Why You Must Stop Your Audience from Thinking

Research has consistently proven that people make decisions on emotion and then justify them with fact. Although we may like to think of ourselves, first and foremost, as rational, cognitive human beings, the reserach data says otherwise. We’re not Rational This fact of life applies equally to everyone, including lawyers, investors, and executives. The primacy […]

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Pitch Decks and Executive Summaries: Why Less is Always More

Most investors don’t read lengthy business plans. When they receive them they file them in the trash. They are time crunched, overrun with pitches and often have short attention spans. So delivering your message and information in a concise and attention grabbing way, is critical. This means your pitch arsenal should typically comprise of a […]

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The Reason Why Most Crowdfunding Projects Fail

Part 1 –Leveraging your crowd I spoke to a client last week who had just launched a crowdfunding campaign on Kickstarter. He could not understand why his project had received no traction. He had a great video, his pitch was good, rewards were well-conceived and most of all, he had a great concept. All of […]

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How to Visually Present Values

Usual questions which occur when designing a pitch is, “How can we represent a value, or a team … or comparative information”. This excellent interactive graphic, online at The Guardian, demonstrates ‘NFL Salaries by Team and Position’ and shows how values are clearly viewed by the scale of the spheres, the layout and position of the spheres […]

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5 Things You Need to Know About Execution

Entrepreneurs often fail to achieve their most important goals because of poor execution. This quick guide outlines 5 things you can do to improve your efficiency and performance. You can DOWNLOAD YOUR COPY HERE

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5 Critical Lessons Entrepreneurs Can Learn from Jason Bourne

Although a fictional character, there are five important lessons entrepreneurs can learn from ‘The Bourne Identity’s Jason Bourne. 1. Execute – Entrepreneurs sometimes find themselves procrastinating, spending too long trying to perfect their idea or product instead of getting out there (notwithstanding the efforts of Eric Riess and the MVP principle). Bourne was always 100{967509f7a452ca83cb91067772f11304f05fe01a9bfaff144d3528f8109f705a} […]

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Why Your Pitch Must Engage Your Audience’s Emotions

Entrepreneurs are frequently told that their sales or investor pitches must create emotional impact in order to succeed. This can be achieved through various techniques including the use of stories or powerful imagery in pitch decks. But less forthcoming is the ‘why’. Why should an entrepreneur need to rely on emotional engagement, if they have […]

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Entrepreneurs, Failure and the Curse of Cognitive Dissonance

Encountering failure as an entrepreneur is normal and to be expected. To some extent, failure is sometimes worn as a badge of honor. Statements like “If you haven’t failed 5X as many times as you succeeded you’re not prepared for success.” by Jay Adelson , Co-Founder Digg reinforce the belief that failure is an essential […]

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Entrepreneurs can Do More Faster… and Crash….Or Become More Efficient

There’s a belief in the entrepreneur community, that the only way to succeed is to work until the early hours, get up at 6am, work weekends and during vacations (if you take them) live on caffeine and numerous other legal stimulants, ignore friends and family (who you will make it up to once you reach […]

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